CoBin
Year, Duration, Team
2020, 4 Weeks, Team (3)
Project Category
Product strategy, Industrial design, Embodiment design
Role
Primary and secondary research, Concept designing, Concept rendering, Project management
Year, Duration, Team
2020, 4 Weeks, Team (3)
Project Category
Product strategy, Industrial design, Embodiment design
Role
Primary and secondary research, Concept designing, Concept rendering, Project management
Context
How can a 100 year old homeware company stay relevant in the era of climate change?
Brabantia delivers signature Dutch Design to households worldwide with their range of household products spanning the following categories: Waste Collection, Washing and Ironing, Bathroom and Cooking. Brabantia’s products are known for their durability, functionality, and timeless, elegant designs. These characteristics give their products an edge over their competition and provide a strong identity. In this case study, we were asked to deliver a new concept that helps Brabantia re-invent itself to become more relevant to the newer generation by catering to their needs.
Design brief
Design brief
Context
How can a 100 year old homeware company stay relevant in the era of climate change?
Design brief
Outcome
Product design and strategy for a premium household brand in the Netherlands- Brabantia.
Outcome
Product design and strategy for a premium household brand in the Netherlands- Brabantia.
Product design and strategy for a premium household brand in the Netherlands- Brabantia.
Concept video
Outcome
Product design and strategy for a premium household brand in the Netherlands- Brabantia.
Outcome
Product design and strategy for a premium household brand in the Netherlands- Brabantia.
Outcome
Product design and strategy for a premium household brand in the Netherlands- Brabantia.
Outcome
Product design and strategy for a premium household brand in the Netherlands- Brabantia.
Additional Information
