Koos
Year, Duration, Team
2021 | 10 weeks | Team (5)
Project Category
Brand identity, DNA & manifestation, Launch campaign strategy
Role
4C Researcher, Brand strategist, Launch strategy conceptualisation, Visualising brand communication.
Year, Duration, Team
2021 | 10 weeks | Team (5)
Project Category
Brand identity, DNA & manifestation, Launch campaign strategy
Role
4C Researcher, Brand strategist, Launch strategy conceptualisation, Visualising brand communication.
Context
How to position a new gifting service born out of a commercial bank?
Loupy (the working name for Koos) is a gifting service that emerged from an entrepreneurial venture from Rabobank. The service enables their user to send a personalised message and a monetary gift that can be redeemed as cash or a coupon with added value at any one of the partner outlets. Having a solid promoter like Rabobank ensures robustness and quality of service. However, the founders of the service approached us to craft a brand around the product that resonates with the bustling younger generation and identify the right segment and strategy to launch the product.
Design brief
Design brief
To develop a complete brand and launch campaign strategy for Loupy. This includes defining the brand positioning, brand DNA, brand identity, and brand manifestations needed for the launch campaign.
Context
How to position a new gifting service born out of a commercial bank?
Design brief
To develop a complete brand and launch campaign strategy for Loupy. This includes defining the brand positioning, brand DNA, brand identity, and brand manifestations needed for the launch campaign.
Outcome
Design and manifestation of the brand 'Koos', a concept gifting service from an intrapreneurial venture at Rabobank.
Outcome
Design and manifestation of the brand 'Koos', a concept gifting service from an intrapreneurial venture at Rabobank.
Design and manifestation of the brand 'Koos', a concept gifting service from an intrapreneurial venture at Rabobank.
Concept video
Outcome
Design and manifestation of the brand 'Koos', a concept gifting service from an intrapreneurial venture at Rabobank.
Outcome
Design and manifestation of the brand 'Koos', a concept gifting service from an intrapreneurial venture at Rabobank.
Outcome
Design and manifestation of the brand 'Koos', a concept gifting service from an intrapreneurial venture at Rabobank.
Outcome
Design and manifestation of the brand 'Koos', a concept gifting service from an intrapreneurial venture at Rabobank.
Additional Information
