Growx
Year, Duration, Team
2021, 8 Weeks, Team (4)
Project Category
Growth strategy, Roadmapping, Business model innovation
Role
Primary and secondary research and analysis, Trend analysis, Technology scouting, Future visioning, Concept development and Visualisation
Year, Duration, Team
2021, 8 Weeks, Team (4)
Project Category
Growth strategy, Roadmapping, Business model innovation
Role
Primary and secondary research and analysis, Trend analysis, Technology scouting, Future visioning, Concept development and Visualisation
Context
Taking Leafy Ambitions to New Heights.
What must be the new value proposition and how might we inspire the growth of a promising start-up in the vertical farming space?
Growx is an Amsterdam-based vertical farming start-up. Innovating at the intersection of technology and agriculture, they developed a modular vertical farming system capable of growing micro-greens and herbs. They sell their produce to fine-dining restaurants and select organic grocery stores. Growx is in pursuit of a long-term innovation strategy to premeditate potential growth plans in the process of scaling up the company. In this regard, the company partnered with the faculty of Industrial Design Engineering at TU Delft to explore the future of vertical farming and get inspired by the different ideas for implementing a farming-as-a-service model. The client’s brief was open in nature, with little specificity on resources and their capabilities. However, visiting their facility in Amsterdam provided us with additional information in this regard.
Design brief
Design brief
To develop growth strategy and relevant new value propositions for Growx to scale up their operations; and capture the steps required to reach the vision in the form of roadmaps.
Context
Taking Leafy Ambitions to New Heights.
What must be the new value proposition and how might we inspire the growth of a promising start-up in the vertical farming space?
Design brief
To develop growth strategy and relevant new value propositions for Growx to scale up their operations; and capture the steps required to reach the vision in the form of roadmaps.
Outcome
Strategy that leverages the crop data generated by growx to accelerate research into development of super foods suitable to be grown in vertical farms.
Outcome
Strategy that leverages the crop data generated by growx to accelerate research into development of super foods suitable to be grown in vertical farms.
Strategy that leverages the crop data generated by growx to accelerate research into development of super foods suitable to be grown in vertical farms.
Concept video
Outcome
Strategy that leverages the crop data generated by growx to accelerate research into development of super foods suitable to be grown in vertical farms.
Outcome
Strategy that leverages the crop data generated by growx to accelerate research into development of super foods suitable to be grown in vertical farms.
Outcome
Strategy that leverages the crop data generated by growx to accelerate research into development of super foods suitable to be grown in vertical farms.
Outcome
Strategy that leverages the crop data generated by growx to accelerate research into development of super foods suitable to be grown in vertical farms.
Additional Information
